Privacy Policy

Effective Date: January 7, 2026
Website: www.the-happy-core.com (the “Site”)

This Privacy Policy is part of, and works together with, our Terms & Conditions. Any capitalized terms not defined here have the meaning given in our Terms & Conditions.

This Privacy Policy describes how personal information is collected, used, and shared when you visit, make a purchase from, or use services and resources offered through the Site.

Who We Are

The Site is owned and operated by To The Core Consulting LLC (“Company,” “we,” “our,” or “us”). The Happy Core™ is a brand of To The Core Consulting LLC. We are committed to treating personal information shared with us with care and respect.

1) Children and Parent-Only Submissions

Our Site and Services are not directed to children. We do not knowingly collect personal information directly from children under 16 (or under 13 in the United States, in compliance with COPPA).

When information about a child is collected, it is provided only by a parent/legal guardian, or collected from a child only with documented parent/legal guardian consent.

For services such as More Than Behavior™ (including empathy letters and related questionnaires), a parent/legal guardian may:

Complete questionnaires about their child’s traits, challenges, strengths, and observations; and/or
Consent for their child to complete a questionnaire.

This information is used only to deliver the requested service and support the child’s learning environment.

For pilot programs offered at no cost (including school-based pilots), parent/legal guardian consent is required before any student may participate.

If you believe we have inadvertently collected personal information directly from a child without proper consent, contact us at kristin@the-happy-core.com and we will delete it promptly.

2) Personal Information We Collect

We may collect the following categories of information:

A) Order and Account Information
Name, billing/shipping address, email address, phone number (if provided), purchase details, and payment-related information.

Important: Payments are processed through third-party payment providers such as Wix Payments, Stripe, and PayPal. We do not store full payment card details.

B) Questionnaire Information (e.g., More Than Behavior™ tools)
Information you choose to provide, which may include a child’s first name, age (or age range), traits, behaviors, strengths, challenges, and parent/guardian observations. This is provided by a parent/legal guardian, or by a child only with documented consent.

C) Device and Usage Information
Browser type, IP address, time zone, cookies, log files, and interaction data (pages viewed, time on page, clicks). Where enabled, this may also include analytics and advertising identifiers.

3) How We Use Personal Information

We use personal information to:

Provide products, services, and resources you request (including processing payments and delivering digital/physical items).
Create personalized outputs (such as More Than Behavior™ empathy letters) based on questionnaire responses.
Communicate with you about orders, appointments, service delivery, updates, and support requests.
Improve and optimize the Site, content, and user experience.
Comply with legal obligations and protect our rights (fraud prevention, security, enforcement of policies).

We do not sell your personal information.

Optional: anonymized educational use (only with separate consent).
With separate parent/guardian consent, we may use anonymized and de-identified versions of outputs (with names and identifying details removed) for education, training, conference presentations, research, or service improvement.

4) Consent for Questionnaires

By completing a questionnaire that includes information about a child, you confirm that you are the child’s parent/legal guardian (or otherwise legally authorized) and that you consent to our processing of that information solely to provide the requested service.

If a child completes a questionnaire at school or at home, participation occurs only with documented parent/legal guardian consent.

5) Data Retention

Questionnaire data: retained only as long as reasonably necessary to create and deliver the requested service, and for a maximum of 6 months afterward (to allow for corrections, re-delivery, or support), unless you explicitly opt in to longer retention for future services.

Order records: invoices and basic transaction records may be retained as required by tax and business laws.

6) Sharing of Personal Information

We share personal information only with service providers who help us operate the Site and deliver services, such as:

Website hosting and site operations: Wix
Payments: Wix Payments, Stripe, PayPal
Forms/questionnaires: Tally
Analytics: Google Analytics
Advertising/measurement: Meta Pixel (Meta Platforms)
Email/communications and other tools needed to deliver services

These providers act as service providers/processors and are not permitted to use your information for their own purposes beyond providing services to us (subject to their own terms where they act as independent controllers, such as payment processors).

We may also disclose personal information if required by law or to protect our rights and safety.

7) Cookies, Analytics, and Advertising

We use cookies and similar technologies (such as pixels and tags) to operate our Site, understand usage, and improve marketing performance.

This may include:

Essential cookies (required for site functionality, security, and shopping/checkout features).
Analytics cookies (e.g., Google Analytics) to understand how visitors use the Site (pages visited, time on page, traffic sources).
Advertising cookies / pixels (e.g., Meta Pixel) to measure ad performance and deliver more relevant ads.

Cookie Choices and Cookie Banner

When you first visit our Site, you may see a cookie banner that allows you to accept, reject, or manage non-essential cookies (depending on your location and settings). You can also adjust your preferences later through the cookie banner/settings tool on our Site.

Cookie settings link:
Add this to your site and link it to your Wix cookie banner preferences:
“Cookie Settings” (links to your site’s cookie banner/preferences panel)

(Wix typically provides a built-in cookie banner and a “cookie settings” link or widget; once enabled, you can place “Cookie Settings” in your footer and connect it to the cookie preferences panel.)

Additional Opt-Out Options

You can also control cookies in your browser settings and may opt out of certain advertising features through platform-level settings (for example, Meta ad preferences). Note that blocking some cookies may impact your experience on the Site.

8) Your Rights

Depending on your location, you may have the right to request:

Access to the personal information we hold about you
Correction of inaccurate information
Deletion of your information
Restriction or objection to certain processing
Withdrawal of consent (where processing is based on consent)

California residents may have additional rights under the CCPA/CPRA.
European residents have rights under GDPR, including the right to withdraw consent.

To exercise your rights, contact kristin@the-happy-core.com with the subject line: “Privacy Request.”

9) Legal Bases for Processing (EEA/UK)

If you are located in the European Economic Area (EEA) or the United Kingdom, we process personal information under one or more of the following legal bases:

Contract: to provide products, services, or resources you request (including processing payments and delivering outputs).
Consent: for optional marketing communications, and (where required) for non-essential cookies, analytics, and advertising technologies; and for any optional use of anonymized/de-identified materials.
Legitimate interests: to operate and improve our business, maintain Site security, prevent fraud, understand how our Site is used, and market our services in a way that is proportionate and respects your rights.
Legal obligation: to comply with applicable laws (e.g., tax requirements, recordkeeping).

You may withdraw consent at any time where we rely on consent (this will not affect processing already performed).

10) International Data Transfers

Our service providers may process and store personal information outside of your country or region, including in the United States. When personal information is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place, such as contractual protections and data processing terms offered by our providers, where applicable.

11) Marketing Communications

You may opt in separately to receive marketing emails or texts. You can unsubscribe at any time using the link in our emails (or by contacting us). Opting out of marketing does not affect transactional or service-related communications (e.g., receipts, confirmations, delivery updates).

12) Security

We use reputable third-party services and implement reasonable safeguards designed to protect personal information, including access restrictions and secure transmission where supported by providers.

No method of transmission or storage is 100% secure. If you suspect any security issue involving your information, please contact us immediately at kristin@the-happy-core.com.

13) Changes to This Policy

We may update this Privacy Policy from time to time. The newest version will always be posted on the Site with an updated effective date.

If you have questions or concerns about this Privacy Policy, contact:
To The Core Consulting LLC (The Happy Core™ brand)
Email: kristin@the-happy-core.com
Subject line: Privacy Policy